If you work in marketing, chances are AI has already changed the way you work. Whether it’s helping brainstorm campaign ideas, analyze customer data, or create content, artificial intelligence has quickly become part of the modern marketer’s techstack. 

Let’s explore how AI is being integrated into marketing today and how you can use it effectively. 

In our previous blog, Candace shared 10 questions to ask yourself for your mid-year marketing audit, this time, we’re tackling a tech audit.

While AI offers unprecedented efficiency, it has also created a profound psychological shift in consumer behavior. We’ve kind of hit a bit of “algorithm aversion” and the most valuable currency any brand has isn’t necessarily data anymore – it’s the "human-made" signal.

What does that mean for your marketing strategy?

It’s almost impossible to avoid integrating technology into your marketing strategy. But it can be hard to know where to start. Not all technology is bad! Here are a few technologies to consider and what they might mean for your business.

New technologies are continuing to influence and change how we use social media and the effects it has on us as a community.

If you’re considering marketing automation as part of your strategy, here are some pros and cons to help you make the final decision.