If your engagement is dipping or your revenues are plateaued or decreasing, your strategy isn't just "underperforming." It’s obsolete. Here is why the old ways are failing and how we are pivoting our clients for success in the 2026 landscape.

Your North Star metrics should align with your overall mission and goals and they should also help guide your efforts. Beyond that, they should be measurable and reflect customer value.

So how do you figure out what your North Star metric should be? Here are a few things to consider

Let’s talk about some of the major shifts that have happened in the past year and what that means for your marketing this year. We all know that business and marketing are both in a constant state of change, so it’s important to stay on top of what’s happening to make sure your strategy is successful.

Here are the top 4 marketing trends we're watching and integrating into our client strategies right now.

As the year winds down and we get closer to 2026, it’s the perfect time to look back at and review some of the highlights from 2025.

You’ve almost made it to the end of the year. While you have to get through the mad dash of the Holiday season still, it’s the perfect time to set your marketing strategy up for success in the new year. Don't let the ball drop on your marketing efforts! Here are the must-do tasks to tackle before December 31st.

You can’t keep relying on flash sales and limited time offers (even though they are great at getting eyeballs on you). You have to look at taking those new relationships to the next level so it’s not just about the spike in revenue over November/December.

You’re not just selling a product; you’re launching a long-term relationship. Here are four essential strategies to convert those one-time holiday purchasers into lifelong loyal customers.

It’s mid-November, so you’re probably getting into or even just starting your holiday marketing, but it’s not too early to start planning for the future, 2026 will be here before you know it.

Starting off on the right foot can make a big difference, so we’re sharing some of our top marketing tools that you should carry into 2026!

Planning ahead doesn’t mean you have to execute right away. But it’s important to know what’s going to happen after your hot holiday season ends. The period from November 1st through early January isn't just about maximizing Black Friday revenue; it's about setting the stage for a strong start to the next year.

Here is the secret to a seamless marketing transition, ensuring you’re ready for success January 1^st and into 2026.

Attention spans are short. The competition is fierce. You need people to need you enough to want to buy from you. So, how do you create a sense of urgency and excitement that transforms browsing into buying? The answer can be simple; Limited-Time Offers (LTOs).

LTOs are an effective marketing tactic because they tap into fundamental human psychology. By introducing a scarcity or time constraint, you create a fear of missing out (FOMO – yes, I am a Millennial who still uses this unironically), compelling your audience to act now rather than putting it off until tomorrow.

Strategically implemented LTOs can work for businesses across every industry. Here’s our guide on why LTOs work and how to execute them flawlessly to boost your sales.

Waiting until November to think about your Black Friday email, or until December to finalize your Christmas ad copy, means you might rush and make mistakes.

Here is your essential, early-bird holiday marketing checklist to ensure you capture maximum sales and attention this festive season.

If you haven’t started yet, it’s a great time to start planning your holiday campaign. With brands beginning to roll out their holiday campaigns and launches, how can you stand out during one of the biggest shopping seasons (and one of most magical times) of the year?

There are so many changes, new platforms, algorithm shifts, and consumer behaviour changes. To stay ahead of the curve and keep your marketing efforts fresh and effective you should always be adding to your knowledge. You don’t need to be an expert in everything, but it’s good to understand concepts and frameworks so you can build an impactful marketing strategy. So, dust off your learning hat, because it's time to hit the books (or, more likely, an online course platform)!

Here are 5 marketing skills you should be diving into right now

There will always be another new social media platform, a shiny new tool, new trends… The reality is, none of those things matter if you don’t take the time to understand and adapt to your customer and their needs.

What you did yesterday may not work today.

So, how do you keep up? It’s not about jumping on every new trend. It's about building a marketing strategy that is flexible and fundamentally tailored to your customers. This is the key to creating not just successful campaigns, but lasting customer relationships.

Here’s a look at how to tailor your marketing to meet the your customers where they are at today.

You may want to hold onto summer a little longer, but with fall slowly approaching, it’s important to start planning ahead so that you’re well prepared for one of, if not THE biggest shopping seasons of the year. Before you know it, Thanksgiving, Black Friday, Cyber Monday, and the holidays will be here!

With that in mind, let’s take a look at some of the trends this summer and what you can take forward into the last quarter of the year.

The final quarter of the year is always a whirlwind. Once the holiday season hits, budgets are being finalized, and the new year is coming in fast. Without a solid plan, it’s easy to get lost in the noise and miss out on key opportunities.

At SongBird Marketing Communications, we believe that preparation is the key to success. Don't let the end of the year sneak up on you. Here are our top strategic planning tips to help you not just survive, but thrive, in the final quarter of the year.

As we approach the month of August, it’s the perfect time to start thinking about the end of the year and what you can do to set yourself up for success. 

A great content-strategy isn’t just about creating content; it's about creating valuable, relevant, and consistent content that attracts and retains a clearly defined audience. Ultimately it should drive your audience to take action in some way.

Here is how to revamp and breathe new life into your content strategy!

While many welcome the slower pace of summer days, for some businesses, this slower time may be a bit scary! So while people are vacationing, spending more time outside, and trying to make the most of summer, let’s talk about how you can keep your audience engaged over the summer!

Marketing isn't just about sales; it's about connection, community, and amplifying your unique voice. That's why the halfway mark of the year is the perfect time to review your marketing goals. It’s not too late to get it together and turn things around if you need to..

So, grab a bevvy, take a deep breath, and let's dive into some key questions for your mid-year marketing review.

We’re halfway through the year and with how quickly things can change and evolve, it’s the perfect time to think about the mid-year social media trends that everyone should know.

Let’s jump into it and take a look at some of the social media trends you should know!