There are so many changes, new platforms, algorithm shifts, and consumer behaviour changes. To stay ahead of the curve and keep your marketing efforts fresh and effective you should always be adding to your knowledge. You don’t need to be an expert in everything, but it’s good to understand concepts and frameworks so you can build an impactful marketing strategy. So, dust off your learning hat, because it's time to hit the books (or, more likely, an online course platform)!

Here are 5 marketing skills you should be diving into right now

There will always be another new social media platform, a shiny new tool, new trends… The reality is, none of those things matter if you don’t take the time to understand and adapt to your customer and their needs.

What you did yesterday may not work today.

So, how do you keep up? It’s not about jumping on every new trend. It's about building a marketing strategy that is flexible and fundamentally tailored to your customers. This is the key to creating not just successful campaigns, but lasting customer relationships.

Here’s a look at how to tailor your marketing to meet the your customers where they are at today.

You may want to hold onto summer a little longer, but with fall slowly approaching, it’s important to start planning ahead so that you’re well prepared for one of, if not THE biggest shopping seasons of the year. Before you know it, Thanksgiving, Black Friday, Cyber Monday, and the holidays will be here!

With that in mind, let’s take a look at some of the trends this summer and what you can take forward into the last quarter of the year.

The final quarter of the year is always a whirlwind. Once the holiday season hits, budgets are being finalized, and the new year is coming in fast. Without a solid plan, it’s easy to get lost in the noise and miss out on key opportunities.

At SongBird Marketing Communications, we believe that preparation is the key to success. Don't let the end of the year sneak up on you. Here are our top strategic planning tips to help you not just survive, but thrive, in the final quarter of the year.

As we approach the month of August, it’s the perfect time to start thinking about the end of the year and what you can do to set yourself up for success. 

A great content-strategy isn’t just about creating content; it's about creating valuable, relevant, and consistent content that attracts and retains a clearly defined audience. Ultimately it should drive your audience to take action in some way.

Here is how to revamp and breathe new life into your content strategy!

While many welcome the slower pace of summer days, for some businesses, this slower time may be a bit scary! So while people are vacationing, spending more time outside, and trying to make the most of summer, let’s talk about how you can keep your audience engaged over the summer!

Marketing isn't just about sales; it's about connection, community, and amplifying your unique voice. That's why the halfway mark of the year is the perfect time to review your marketing goals. It’s not too late to get it together and turn things around if you need to..

So, grab a bevvy, take a deep breath, and let's dive into some key questions for your mid-year marketing review.

We’re halfway through the year and with how quickly things can change and evolve, it’s the perfect time to think about the mid-year social media trends that everyone should know.

Let’s jump into it and take a look at some of the social media trends you should know!

Sunshine, vacations, outdoor events, and relaxed schedules – it’s summer and we are sooooo ready for it! However, as we’ve mentioned in past, the warmer months can also mean distracted customers, changing routines, and different spending patterns. Throw in talks of a recession and it can feel a little overwhelming when it comes to business. It’s more important than ever to just lean into it. Lean into summer’s energy and adapt your marketing to meet your audience where they are. Remember, it’s always about your customer.

Here are 6 tips to help your marketing campaigns truly shine this summer.

As we transition into the summer season, it is the perfect time to start talking about seasonal campaigns.

Consumer behaviour isn’t just shifting – it’s transforming. The way people discover, engage with, and commit to brands has fundamentally changed, driven by technology, social values, and economic uncertainty.

For women-owned and women-serving businesses, these shifts offer both challenges and opportunities. Whether you're a boutique brand, a service provider, or a purpose-driven organization, adapting to evolving consumer habits is essential to building trust and growing your business.

Here are five key consumer behaviour changes—and tips to help your business adapt and thrive.

There may have been a time when most people didn’t want to talk about social issues and politics but in 2025, more and more people (and businesses) are using their platforms to also focus on social issues.

Let’s dig into some of the social issues you may want to focus on as a business/brand.

If you feel like AI is taking over the world, you're not alone. While it can feel intimidating, if you approach it strategically and realize you don’t have to use AI for EVERYHING, it can feel more manageable. AI can and should be used as one tool in your marketing tool box, and there are many different ways to integrate it into your overall marketing strategy.

Whether you're a solopreneur or running a full-fledged marketing department, here’s a breakdown of how AI tools can take your marketing to the next level.

Marketing campaigns have many moving parts and one of the most important aspects is how you will measure the success of your campaign. Knowing how to measure the success of your campaign is important because it will help you determine if you’ve met your goals, as well as what worked and what didn’t.

It’s almost impossible to avoid integrating technology into your marketing strategy. But it can be hard to know where to start. Not all technology is bad! Here are a few technologies to consider and what they might mean for your business.

Influencer marketing has changed significantly since it first started. Influencer marketing is one of the most powerful tools to reach and engage your online audience.

The best influencer marketing campaigns benefit everyone involved – creators/influencers, brands, and your target audience. Here’s how to collaborate with influencers effectively to maximize ROI.

We’re finally ready to leave winter behind and embrace spring - a season of change, growth, renewal, and of opportunities.

Let’s dig into some of the things you should focus on while planning your spring marketing campaigns.

Creating opportunities for your audience to interact with your brand IRL (in real life) is just as important as making sure your online presence is on point. While a dedicated brand pop up or experiential marketing tactic is amazing, it’s not always realistic. Trade shows are a great alternative and give your audience a chance to get to know you in person. Vendors get the chance to showcase products, generate leads, and build meaningful relationships with customers and other brands.

Sounds AMAZING right?! There is one challenge. You’re not the only business looking to connect with trade show attendees. Don’t worry. There are a few things you can do to make sure stand out. Here are some key marketing tips to maximize your trade show success.

Marketing (and business actually) should always come down to relationship building. Building a strong, lasting relationship with your audience isn’t just about making a sale—it’s about creating a loyal community that trusts and engages with your brand. Long-term relationships drive repeat business, encourage referrals, and build brand advocates. But how do you create these meaningful connections? Here’s a guide to help you foster long-term relationships with your audience.