If your engagement is dipping or your revenues are plateaued or decreasing, your strategy isn't just "underperforming." It’s obsolete. Here is why the old ways are failing and how we are pivoting our clients for success in the 2026 landscape.

Your North Star metrics should align with your overall mission and goals and they should also help guide your efforts. Beyond that, they should be measurable and reflect customer value.

So how do you figure out what your North Star metric should be? Here are a few things to consider

Let’s talk about some of the major shifts that have happened in the past year and what that means for your marketing this year. We all know that business and marketing are both in a constant state of change, so it’s important to stay on top of what’s happening to make sure your strategy is successful.

Here are the top 4 marketing trends we're watching and integrating into our client strategies right now.

As the year winds down and we get closer to 2026, it’s the perfect time to look back at and review some of the highlights from 2025.

You’ve almost made it to the end of the year. While you have to get through the mad dash of the Holiday season still, it’s the perfect time to set your marketing strategy up for success in the new year. Don't let the ball drop on your marketing efforts! Here are the must-do tasks to tackle before December 31st.

The holidays are a major shopping season and with that comes plenty of holiday campaigns, some hit the right note, while others fall flat… or worse.

Let’s take a look at the best and worst holiday marketing campaigns of all time according to me, right now.

You can’t keep relying on flash sales and limited time offers (even though they are great at getting eyeballs on you). You have to look at taking those new relationships to the next level so it’s not just about the spike in revenue over November/December.

You’re not just selling a product; you’re launching a long-term relationship. Here are four essential strategies to convert those one-time holiday purchasers into lifelong loyal customers.

It’s mid-November, so you’re probably getting into or even just starting your holiday marketing, but it’s not too early to start planning for the future, 2026 will be here before you know it.

Starting off on the right foot can make a big difference, so we’re sharing some of our top marketing tools that you should carry into 2026!

Planning ahead doesn’t mean you have to execute right away. But it’s important to know what’s going to happen after your hot holiday season ends. The period from November 1st through early January isn't just about maximizing Black Friday revenue; it's about setting the stage for a strong start to the next year.

Here is the secret to a seamless marketing transition, ensuring you’re ready for success January 1^st and into 2026.

This year, many Canadians will be heading in store to find the best gifts and deals, however, for many, social media remains an important part of their buying journey. The Deloitte Holiday Retail Outlook, reported that 42% of Canadians are planning to begin their holiday shopping online this year, so, if you’re a business owner, that means that you may want to consider how you can use social media to amplify your holiday promotions.

Attention spans are short. The competition is fierce. You need people to need you enough to want to buy from you. So, how do you create a sense of urgency and excitement that transforms browsing into buying? The answer can be simple; Limited-Time Offers (LTOs).

LTOs are an effective marketing tactic because they tap into fundamental human psychology. By introducing a scarcity or time constraint, you create a fear of missing out (FOMO – yes, I am a Millennial who still uses this unironically), compelling your audience to act now rather than putting it off until tomorrow.

Strategically implemented LTOs can work for businesses across every industry. Here’s our guide on why LTOs work and how to execute them flawlessly to boost your sales.

Consumers today expect more from brands than just quality products and customer service, they often want brands to stand for something. As the holiday season approaches, it isn't just the perfect time for giving, but it’s also an opportunity to give back too. 

That’s where cause marketing comes in. Cause marketing is a partnership between a brand and a cause or nonprofit. This partnership benefits the brand, the cause, and society as a whole.

Let’s take a look at why cause marketing works and some tips for how to incorporate it into your marketing.

Waiting until November to think about your Black Friday email, or until December to finalize your Christmas ad copy, means you might rush and make mistakes.

Here is your essential, early-bird holiday marketing checklist to ensure you capture maximum sales and attention this festive season.

If you haven’t started yet, it’s a great time to start planning your holiday campaign. With brands beginning to roll out their holiday campaigns and launches, how can you stand out during one of the biggest shopping seasons (and one of most magical times) of the year?

So you’re selling to busy parents. You’ve got a unique challenge: you’re trying to reach an audience that is incredibly discerning, often overwhelmed, and deeply protective. They’re looking for solutions, yes, but they’re also wary of being sold to, especially when it comes to their children or their family life.

How do you stand out and genuinely connect without coming across as just another brand vying for their limited attention and budget? It's all about understanding their world and becoming a trusted resource, not just a seller.

Here are some tips.

This summer there were some pretty big marketing misses, we’re looking at you American Eagle, but there were also some winners that aced the summer, so let’s take a look at those and what you can learn from them.

There are so many changes, new platforms, algorithm shifts, and consumer behaviour changes. To stay ahead of the curve and keep your marketing efforts fresh and effective you should always be adding to your knowledge. You don’t need to be an expert in everything, but it’s good to understand concepts and frameworks so you can build an impactful marketing strategy. So, dust off your learning hat, because it's time to hit the books (or, more likely, an online course platform)!

Here are 5 marketing skills you should be diving into right now

Marketing can feel challenging, from the changing of trends and customer habits, to evolving platforms, and more, it’s easy to fall into a habit and not adapt, or worse, not realize you’re making a mistake. This can be especially challenging if you don’t really have the marketing knowledge or tools to keep you on track.

In this blog, we’re going to break down 3 common marketing mistakes you might be making.

There will always be another new social media platform, a shiny new tool, new trends… The reality is, none of those things matter if you don’t take the time to understand and adapt to your customer and their needs.

What you did yesterday may not work today.

So, how do you keep up? It’s not about jumping on every new trend. It's about building a marketing strategy that is flexible and fundamentally tailored to your customers. This is the key to creating not just successful campaigns, but lasting customer relationships.

Here’s a look at how to tailor your marketing to meet the your customers where they are at today.

You may want to hold onto summer a little longer, but with fall slowly approaching, it’s important to start planning ahead so that you’re well prepared for one of, if not THE biggest shopping seasons of the year. Before you know it, Thanksgiving, Black Friday, Cyber Monday, and the holidays will be here!

With that in mind, let’s take a look at some of the trends this summer and what you can take forward into the last quarter of the year.