If you work in marketing, chances are AI has already changed the way you work. Whether it’s helping brainstorm campaign ideas, analyze customer data, or create content, artificial intelligence has quickly become part of the modern marketer’s techstack. 

Let’s explore how AI is being integrated into marketing today and how you can use it effectively. 

While it is possible for traditional advertising and marketing to capture attention, these days, it takes a little more to grab the attention of consumers and to build brand loyalty.

That’s one of the reasons we love experiential marketing. So, what is it? And how do you do it well for your brand? We’ll tell you!

In marketing, true agility isn't about avoiding these moments. It's about leaning in and surviving those first 48 hours. When a market trend shifts overnight, don't panic. You need to take a breath and adapt. Follow this playbook for executing a flawless content pivot in two days flat.

Summer is finally here and while so many of us long for this season, it can present some challenges for brands. Many see a summer slump. With people wanting to spend more time enjoying the weather, how can brands captivate audiences while everyone is outdoors?

Just because a platform exists doesn’t mean your brand needs to be on it. You might think you’re building a seamless "omnichannel" experience when it’s actually just a fragmented "multichannel" nightmare. Let’s break down the difference, figure out where you actually stand, and map out how to fix it.

In our previous blog, Candace shared 10 questions to ask yourself for your mid-year marketing audit, this time, we’re tackling a tech audit.

We’re at the halfway mark of the year. Whether you’ve been dragged through this year kicking and screaming or it’s been a smooth ride, this is a great time for a check in on your marketing strategy. You may have settled into a rhythm. However, routine can often breed complacency. The strategies, consumer behaviors, and market conditions that shaped your annual plan last December may look dramatically different today (hello political and economic uncertainties!)

For our own clients, we’re constantly optimizing as we see trends change and consumer behaviour change. The most successful marketing efforts are rigid, they are flexible and adaptive as necessary. A mid-year marketing audit is your tool for that adaptation. It isn't a performance review meant to assign blame. It simply ensures your budget, energy, and resources are focused on the right things for the remaining six months of the year.

To guide this process with your internal team or agency partner, ask these ten critical questions.

By the time you’re seeing a trend, others have already started to act on it. Predictive analytics can help you identify early trends and patterns so that you can make better decisions for your upcoming content, marketing, and more.

Instead of guessing or only relying on intuition, you can use analytics to help you predict the later half of the year and plan for it!

Welcome to the world of retention marketing - the art of marketing to your existing customer base. It’s all about focusing on loyalty. If your growth strategy is purely focused on acquisition, you’re leaving your easiest revenue on the table – and potentially alienating current customers that already love you.

If you’re looking for a way to bring in more high value leads, you may be considering ads and other ways to boost your leads, but it’s important to note that you shouldn’t overlook your content. Content is often your best bet when it comes to bringing in high value leads because it helps consumers find you organically, builds trust over time, and supports the buying process from start to finish.

The psychology of scarcity is one of the most powerful influencers of human behavior. It’s rooted in our evolutionary "FOMO" (Fear Of Missing Out). When an item is perceived as rare, our brains assign it higher value. But there is a thin line between persuasive and predatory. Once you’re seen as predatory it’s hard to come back from that reputational damage.

Here is how to leverage urgency to drive conversions while keeping your brand’s integrity intact.

So your landing page is getting traffic, but your conversions are lacking… Now what?

If you’re having this issue, or if you are prepping for an upcoming launch or campaign and want to optimize your landing page, keep reading! We’re digging into 5 elements every page needs!

There are certain brands that are winning by almost doing a detox… a digital de-escalation. That doesn’t mean stopping your digital media strategy. It means take a step back and be thoughtful about it.

If you’re trying to build your social media presence as a business owner or a creator, and you’re mostly just posting, this is your sign that you need to do more.

Pumping out content is great, but if you’re just posting and not engaging on social media then you’re missing an important piece of the puzzle.

Engagement is important for several reasons, it helps build relationships, community, and credibility, and platforms often reward engagement by, for example, suggesting content and pushing it in the algorithm.

Founders were often seen as the "people behind the curtain." You knew the logo, you knew the product, but you rarely knew what the CEO ate for breakfast or what they thought about the latest industry shift unless they were doing a keynote at a major conference.

Things look VERY different now. It’s more common to see founders as the face of a brand – whether large or small. We are officially in the era of the Micro-Influencer CEO.

Imagine you want to look something up, maybe you want to look up information and reviews about a product you’ve been eyeing, or maybe you want to look up a restaurant. For some, the first instinct will be to do a search on Google, but social media often serves as an alternate search engine as well.

This brings us to the question, Are Gen Z (and Gen Alpha) still even using Google?

You can have 100,000 followers but have little to no sales. If your social media strategy consists of shouting into the void, posting polished product shots, and hoping for a "like," you don’t have a community – it’s just a digital catalog.

Does your audience feel invested in your brand? You have to move past transactional marketing and into relationship building. So how do you do that?

It’s not enough to just post on social media, if you have an online presence, you should be tracking specific metrics so that you can review how your content is performing and so that you can identify what’s working and what isn’t.

Gone are the days of keyword stuffing and generic articles to boost your rankings. The search landscape has been turned upside down. Google's 2026 Search Update, a massive shift in their ranking algorithms, has changed everything. For businesses, the implications are clear: the search game has evolved, and the new rulebook is simple: Be helpful, or be invisible.

We are having these conversations daily with clients and business owners. So how do you colour within the lines of the new era of search?

For a long time, videos, at least online, were treated as an afterthought, a nice to have, or maybe even not at all. Today, social media platforms like TikTok, Instagram, and YouTube have pushed short-form content to the forefront.

Why does short form content work? And how do you use it?