With the popularity of YouTube, Reels, and TikTok, you’re probably using videos in your marketing, or at least thinking about it.

People can watch and it may even pique their interest, but sometimes, nothing happens. They don’t visit your website or online shop and they don’t make a purchase. And that’s ok - sometimes. Not every video is going to drive traffic and sales, some are just for connection and entertainment. 

With that said, it’s great to capture their attention and entertain your audience, but how do you do that and turn that into an action and a sale? Let’s talk about how interactive video can help turn passive viewers into active buyers

If your digital marketing strategy still revolves around obsessing over ten blue links, tracking keyword density like a mid-2010s blogger, and praying for a click-through rate that doesn’t look depressing – we need to talk.

It is 2026. Your potential customers aren’t scrolling through two pages of Google ads to find a solution. They are typing complex, hyper-specific scenarios into ChatGPT, Claude, Gemini, and Google’s AI Overviews – and taking the synthetic answer as gospel.

Welcome to the era of Generative Engine Optimization (GEO). If traditional SEO was about convincing a search algorithm to rank your page, GEO is about convincing an LLM (Large Language Model) to read your content, trust your brand, and incorporate you into its final answer.

Let’s talk about search in 2026 – and how to make sure your brand doesn't become invisible.

Feedback, reviews, and surveys are great, but sometimes they feel like work and not everyone wants to put in that extra effort. So how can you get customers to voluntarily share their insights, let’s dive in.

A marketing funnel is when a potential customer moves through a series of steps: they discover your business, become interested, consider their options, and eventually make a purchase.

It’s a useful way to think about marketing. But it becomes a problem when we start designing every customer experience around that same sequence.

Privacy policies and disclaimers are important, but let’s discuss how transparent data practices can actually boost your conversion rates rather than hinder them.

Cold email outreach isn’t dead, but lazy automation is. Most automated sales systems fail because they treat automation as a way to send more messages rather than better ones. When you prioritize volume over relevance and value, your strategy becomes indistinguishable from spam.

Here is why your automated outreach feels robotic – and how to fix it before your reputation takes a nose-dive.

So many brands assume that you need a big team and a bigger budget to meet your marketing goals, whether you want to grow your presence on social media, work with influencers, or simply drive traffic to your website. While it certainly helps, there are simple and actionable ways that you can drive traffic. 

While we often think of marketing as a way to attract customers, it also shapes how customers perceive and trust your brand.

So, how can marketing help build that trust?

The holiday season is creeping closer and closer and with that comes the rush and urgency to shop, to score the best deals and limited edition items. What also comes with it is the noise, we’re about to be inundated with holiday marketing, new launches, gift guides, and everything in between.

Many Canadian (and U.S.) shoppers began their holiday shopping as early as October. So while we may be moving into the spooky season right now,  it’s the perfect time to think about re-engaging those “ghosted” leads before that holiday rush.

The era of polished, PR-approved sterile corporate updates is officially over. We’re seeing a shift to Founders and CEOs that are, for lack of a better term, unfiltered. The executive that’s willing to share raw insights, industry counter-narratives, hard lessons, and opinions are the ones that are getting seen. Customers increasingly want to feel like they know the person behind the screen and that is hard to do when you sound like a robot. This shift has elevated executive thought leadership from a brand-awareness luxury to a core revenue-generator.

Here is how authentic executive thought leadership creates direct revenue, and how you can build a founder-led content system that scales.

You don’t have to have a massive marketing budget to create something worthwhile or to stand out. Guerrilla marketing is often a low cost way to create a memorable experience.

If you work in marketing, chances are AI has already changed the way you work. Whether it’s helping brainstorm campaign ideas, analyze customer data, or create content, artificial intelligence has quickly become part of the modern marketer’s techstack. 

Let’s explore how AI is being integrated into marketing today and how you can use it effectively. 

While it is possible for traditional advertising and marketing to capture attention, these days, it takes a little more to grab the attention of consumers and to build brand loyalty.

That’s one of the reasons we love experiential marketing. So, what is it? And how do you do it well for your brand? We’ll tell you!

In marketing, true agility isn't about avoiding these moments. It's about leaning in and surviving those first 48 hours. When a market trend shifts overnight, don't panic. You need to take a breath and adapt. Follow this playbook for executing a flawless content pivot in two days flat.

Summer is finally here and while so many of us long for this season, it can present some challenges for brands. Many see a summer slump. With people wanting to spend more time enjoying the weather, how can brands captivate audiences while everyone is outdoors?

Just because a platform exists doesn’t mean your brand needs to be on it. You might think you’re building a seamless "omnichannel" experience when it’s actually just a fragmented "multichannel" nightmare. Let’s break down the difference, figure out where you actually stand, and map out how to fix it.

In our previous blog, Candace shared 10 questions to ask yourself for your mid-year marketing audit, this time, we’re tackling a tech audit.

We’re at the halfway mark of the year. Whether you’ve been dragged through this year kicking and screaming or it’s been a smooth ride, this is a great time for a check in on your marketing strategy. You may have settled into a rhythm. However, routine can often breed complacency. The strategies, consumer behaviors, and market conditions that shaped your annual plan last December may look dramatically different today (hello political and economic uncertainties!)

For our own clients, we’re constantly optimizing as we see trends change and consumer behaviour change. The most successful marketing efforts are rigid, they are flexible and adaptive as necessary. A mid-year marketing audit is your tool for that adaptation. It isn't a performance review meant to assign blame. It simply ensures your budget, energy, and resources are focused on the right things for the remaining six months of the year.

To guide this process with your internal team or agency partner, ask these ten critical questions.

By the time you’re seeing a trend, others have already started to act on it. Predictive analytics can help you identify early trends and patterns so that you can make better decisions for your upcoming content, marketing, and more.

Instead of guessing or only relying on intuition, you can use analytics to help you predict the later half of the year and plan for it!

Welcome to the world of retention marketing - the art of marketing to your existing customer base. It’s all about focusing on loyalty. If your growth strategy is purely focused on acquisition, you’re leaving your easiest revenue on the table – and potentially alienating current customers that already love you.