Attention spans are short. The competition is fierce. You need people to need you enough to want to buy from you. So, how do you create a sense of urgency and excitement that transforms browsing into buying? The answer can be simple; Limited-Time Offers (LTOs).

LTOs are an effective marketing tactic because they tap into fundamental human psychology. By introducing a scarcity or time constraint, you create a fear of missing out (FOMO – yes, I am a Millennial who still uses this unironically), compelling your audience to act now rather than putting it off until tomorrow.

Strategically implemented LTOs can work for businesses across every industry. Here’s our guide on why LTOs work and how to execute them flawlessly to boost your sales.

Consumers today expect more from brands than just quality products and customer service, they often want brands to stand for something. As the holiday season approaches, it isn't just the perfect time for giving, but it’s also an opportunity to give back too. 

That’s where cause marketing comes in. Cause marketing is a partnership between a brand and a cause or nonprofit. This partnership benefits the brand, the cause, and society as a whole.

Let’s take a look at why cause marketing works and some tips for how to incorporate it into your marketing.

Waiting until November to think about your Black Friday email, or until December to finalize your Christmas ad copy, means you might rush and make mistakes.

Here is your essential, early-bird holiday marketing checklist to ensure you capture maximum sales and attention this festive season.

If you haven’t started yet, it’s a great time to start planning your holiday campaign. With brands beginning to roll out their holiday campaigns and launches, how can you stand out during one of the biggest shopping seasons (and one of most magical times) of the year?

So you’re selling to busy parents. You’ve got a unique challenge: you’re trying to reach an audience that is incredibly discerning, often overwhelmed, and deeply protective. They’re looking for solutions, yes, but they’re also wary of being sold to, especially when it comes to their children or their family life.

How do you stand out and genuinely connect without coming across as just another brand vying for their limited attention and budget? It's all about understanding their world and becoming a trusted resource, not just a seller.

Here are some tips.

This summer there were some pretty big marketing misses, we’re looking at you American Eagle, but there were also some winners that aced the summer, so let’s take a look at those and what you can learn from them.

There are so many changes, new platforms, algorithm shifts, and consumer behaviour changes. To stay ahead of the curve and keep your marketing efforts fresh and effective you should always be adding to your knowledge. You don’t need to be an expert in everything, but it’s good to understand concepts and frameworks so you can build an impactful marketing strategy. So, dust off your learning hat, because it's time to hit the books (or, more likely, an online course platform)!

Here are 5 marketing skills you should be diving into right now

Marketing can feel challenging, from the changing of trends and customer habits, to evolving platforms, and more, it’s easy to fall into a habit and not adapt, or worse, not realize you’re making a mistake. This can be especially challenging if you don’t really have the marketing knowledge or tools to keep you on track.

In this blog, we’re going to break down 3 common marketing mistakes you might be making.

There will always be another new social media platform, a shiny new tool, new trends… The reality is, none of those things matter if you don’t take the time to understand and adapt to your customer and their needs.

What you did yesterday may not work today.

So, how do you keep up? It’s not about jumping on every new trend. It's about building a marketing strategy that is flexible and fundamentally tailored to your customers. This is the key to creating not just successful campaigns, but lasting customer relationships.

Here’s a look at how to tailor your marketing to meet the your customers where they are at today.

You may want to hold onto summer a little longer, but with fall slowly approaching, it’s important to start planning ahead so that you’re well prepared for one of, if not THE biggest shopping seasons of the year. Before you know it, Thanksgiving, Black Friday, Cyber Monday, and the holidays will be here!

With that in mind, let’s take a look at some of the trends this summer and what you can take forward into the last quarter of the year.

The final quarter of the year is always a whirlwind. Once the holiday season hits, budgets are being finalized, and the new year is coming in fast. Without a solid plan, it’s easy to get lost in the noise and miss out on key opportunities.

At SongBird Marketing Communications, we believe that preparation is the key to success. Don't let the end of the year sneak up on you. Here are our top strategic planning tips to help you not just survive, but thrive, in the final quarter of the year.

As we approach the month of August, it’s the perfect time to start thinking about the end of the year and what you can do to set yourself up for success. 

A great content-strategy isn’t just about creating content; it's about creating valuable, relevant, and consistent content that attracts and retains a clearly defined audience. Ultimately it should drive your audience to take action in some way.

Here is how to revamp and breathe new life into your content strategy!

While many welcome the slower pace of summer days, for some businesses, this slower time may be a bit scary! So while people are vacationing, spending more time outside, and trying to make the most of summer, let’s talk about how you can keep your audience engaged over the summer!

Marketing isn't just about sales; it's about connection, community, and amplifying your unique voice. That's why the halfway mark of the year is the perfect time to review your marketing goals. It’s not too late to get it together and turn things around if you need to..

So, grab a bevvy, take a deep breath, and let's dive into some key questions for your mid-year marketing review.

We’re halfway through the year and with how quickly things can change and evolve, it’s the perfect time to think about the mid-year social media trends that everyone should know.

Let’s jump into it and take a look at some of the social media trends you should know!

Here are some summer marketing strategies to help you connect with parents and families over the summer and keep customers coming back long after September rolls around.

Many outdoor and community events get a lot of foot traffic and at times, cater to specific audiences, so it gives you the opportunity to not only reach your target audience, but to also connect with them in person and to reach new people. It’s also a great opportunity for your audience to test out your products and to learn more about your business.

Here are some tips for leveraging events and sponsorships for summer success. 

Sunshine, vacations, outdoor events, and relaxed schedules – it’s summer and we are sooooo ready for it! However, as we’ve mentioned in past, the warmer months can also mean distracted customers, changing routines, and different spending patterns. Throw in talks of a recession and it can feel a little overwhelming when it comes to business. It’s more important than ever to just lean into it. Lean into summer’s energy and adapt your marketing to meet your audience where they are. Remember, it’s always about your customer.

Here are 6 tips to help your marketing campaigns truly shine this summer.

As we transition into the summer season, it is the perfect time to start talking about seasonal campaigns.