Welcome to the world of retention marketing - the art of marketing to your existing customer base. It’s all about focusing on loyalty. If your growth strategy is purely focused on acquisition, you’re leaving your easiest revenue on the table – and potentially alienating current customers that already love you.

The psychology of scarcity is one of the most powerful influencers of human behavior. It’s rooted in our evolutionary "FOMO" (Fear Of Missing Out). When an item is perceived as rare, our brains assign it higher value. But there is a thin line between persuasive and predatory. Once you’re seen as predatory it’s hard to come back from that reputational damage.

Here is how to leverage urgency to drive conversions while keeping your brand’s integrity intact.

So your landing page is getting traffic, but your conversions are lacking… Now what?

If you’re having this issue, or if you are prepping for an upcoming launch or campaign and want to optimize your landing page, keep reading! We’re digging into 5 elements every page needs!

Imagine you want to look something up, maybe you want to look up information and reviews about a product you’ve been eyeing, or maybe you want to look up a restaurant. For some, the first instinct will be to do a search on Google, but social media often serves as an alternate search engine as well.

This brings us to the question, Are Gen Z (and Gen Alpha) still even using Google?

You can have 100,000 followers but have little to no sales. If your social media strategy consists of shouting into the void, posting polished product shots, and hoping for a "like," you don’t have a community – it’s just a digital catalog.

Does your audience feel invested in your brand? You have to move past transactional marketing and into relationship building. So how do you do that?

It’s not enough to just post on social media, if you have an online presence, you should be tracking specific metrics so that you can review how your content is performing and so that you can identify what’s working and what isn’t.

For a long time, videos, at least online, were treated as an afterthought, a nice to have, or maybe even not at all. Today, social media platforms like TikTok, Instagram, and YouTube have pushed short-form content to the forefront.

Why does short form content work? And how do you use it?

Unless you’re living under a rock, you’ve probably seen Punch, the adorable baby macaque that was abandoned by its mother in a Japanese Zoo and now carries around an orangutan plush from IKEA for comfort. We’ve felt sadness, relief, hope, and all the other feelings. Punch highlights the power of empathy, which is exactly what we’re digging into today!

If your engagement is dipping or your revenues are plateaued or decreasing, your strategy isn't just "underperforming." It’s obsolete. Here is why the old ways are failing and how we are pivoting our clients for success in the 2026 landscape.

Your North Star metrics should align with your overall mission and goals and they should also help guide your efforts. Beyond that, they should be measurable and reflect customer value.

So how do you figure out what your North Star metric should be? Here are a few things to consider

You’ve almost made it to the end of the year. While you have to get through the mad dash of the Holiday season still, it’s the perfect time to set your marketing strategy up for success in the new year. Don't let the ball drop on your marketing efforts! Here are the must-do tasks to tackle before December 31st.

The holidays are a major shopping season and with that comes plenty of holiday campaigns, some hit the right note, while others fall flat… or worse.

Let’s take a look at the best and worst holiday marketing campaigns of all time according to me, right now.

This year, many Canadians will be heading in store to find the best gifts and deals, however, for many, social media remains an important part of their buying journey. The Deloitte Holiday Retail Outlook, reported that 42% of Canadians are planning to begin their holiday shopping online this year, so, if you’re a business owner, that means that you may want to consider how you can use social media to amplify your holiday promotions.

Attention spans are short. The competition is fierce. You need people to need you enough to want to buy from you. So, how do you create a sense of urgency and excitement that transforms browsing into buying? The answer can be simple; Limited-Time Offers (LTOs).

LTOs are an effective marketing tactic because they tap into fundamental human psychology. By introducing a scarcity or time constraint, you create a fear of missing out (FOMO – yes, I am a Millennial who still uses this unironically), compelling your audience to act now rather than putting it off until tomorrow.

Strategically implemented LTOs can work for businesses across every industry. Here’s our guide on why LTOs work and how to execute them flawlessly to boost your sales.

Consumers today expect more from brands than just quality products and customer service, they often want brands to stand for something. As the holiday season approaches, it isn't just the perfect time for giving, but it’s also an opportunity to give back too. 

That’s where cause marketing comes in. Cause marketing is a partnership between a brand and a cause or nonprofit. This partnership benefits the brand, the cause, and society as a whole.

Let’s take a look at why cause marketing works and some tips for how to incorporate it into your marketing.

Waiting until November to think about your Black Friday email, or until December to finalize your Christmas ad copy, means you might rush and make mistakes.

Here is your essential, early-bird holiday marketing checklist to ensure you capture maximum sales and attention this festive season.

If you haven’t started yet, it’s a great time to start planning your holiday campaign. With brands beginning to roll out their holiday campaigns and launches, how can you stand out during one of the biggest shopping seasons (and one of most magical times) of the year?

So you’re selling to busy parents. You’ve got a unique challenge: you’re trying to reach an audience that is incredibly discerning, often overwhelmed, and deeply protective. They’re looking for solutions, yes, but they’re also wary of being sold to, especially when it comes to their children or their family life.

How do you stand out and genuinely connect without coming across as just another brand vying for their limited attention and budget? It's all about understanding their world and becoming a trusted resource, not just a seller.

Here are some tips.

This summer there were some pretty big marketing misses, we’re looking at you American Eagle, but there were also some winners that aced the summer, so let’s take a look at those and what you can learn from them.

There are so many changes, new platforms, algorithm shifts, and consumer behaviour changes. To stay ahead of the curve and keep your marketing efforts fresh and effective you should always be adding to your knowledge. You don’t need to be an expert in everything, but it’s good to understand concepts and frameworks so you can build an impactful marketing strategy. So, dust off your learning hat, because it's time to hit the books (or, more likely, an online course platform)!

Here are 5 marketing skills you should be diving into right now