We’re at the halfway mark of the year. Whether you’ve been dragged through this year kicking and screaming or it’s been a smooth ride, this is a great time for a check in on your marketing strategy. You may have settled into a rhythm. However, routine can often breed complacency. The strategies, consumer behaviors, and market conditions that shaped your annual plan last December may look dramatically different today (hello political and economic uncertainties!)

For our own clients, we’re constantly optimizing as we see trends change and consumer behaviour change. The most successful marketing efforts are rigid, they are flexible and adaptive as necessary. A mid-year marketing audit is your tool for that adaptation. It isn't a performance review meant to assign blame. It simply ensures your budget, energy, and resources are focused on the right things for the remaining six months of the year.

To guide this process with your internal team or agency partner, ask these ten critical questions.

The psychology of scarcity is one of the most powerful influencers of human behavior. It’s rooted in our evolutionary "FOMO" (Fear Of Missing Out). When an item is perceived as rare, our brains assign it higher value. But there is a thin line between persuasive and predatory. Once you’re seen as predatory it’s hard to come back from that reputational damage.

Here is how to leverage urgency to drive conversions while keeping your brand’s integrity intact.

Planning ahead doesn’t mean you have to execute right away. But it’s important to know what’s going to happen after your hot holiday season ends. The period from November 1st through early January isn't just about maximizing Black Friday revenue; it's about setting the stage for a strong start to the next year.

Here is the secret to a seamless marketing transition, ensuring you’re ready for success January 1^st and into 2026.

Marketing can feel challenging, from the changing of trends and customer habits, to evolving platforms, and more, it’s easy to fall into a habit and not adapt, or worse, not realize you’re making a mistake. This can be especially challenging if you don’t really have the marketing knowledge or tools to keep you on track.

In this blog, we’re going to break down 3 common marketing mistakes you might be making.

Many outdoor and community events get a lot of foot traffic and at times, cater to specific audiences, so it gives you the opportunity to not only reach your target audience, but to also connect with them in person and to reach new people. It’s also a great opportunity for your audience to test out your products and to learn more about your business.

Here are some tips for leveraging events and sponsorships for summer success. 

Consumer behaviour isn’t just shifting – it’s transforming. The way people discover, engage with, and commit to brands has fundamentally changed, driven by technology, social values, and economic uncertainty.

For women-owned and women-serving businesses, these shifts offer both challenges and opportunities. Whether you're a boutique brand, a service provider, or a purpose-driven organization, adapting to evolving consumer habits is essential to building trust and growing your business.

Here are five key consumer behaviour changes—and tips to help your business adapt and thrive.

It’s almost impossible to avoid integrating technology into your marketing strategy. But it can be hard to know where to start. Not all technology is bad! Here are a few technologies to consider and what they might mean for your business.

New year, new you and all that… Reality is that most of us won’t make huge changes to what we’re doing, but we SHOULD be aware of how marketing will shift this year. Here are a few trends to keep an eye out for this year and how you can incorporate them into your marketing strategy.

We recently shared tips for businesses who are marketing a service and now we’re moving on to share some tips for marketing a product.

Here are some things to consider about both polished and raw video approaches to help you decide what’s best for your business.

Every brand, whether luxury or not, is going to face challenges, especially now that people are more conscious about their purchases and when so many markets are saturated with competing brands.

Let’s take a look at how luxury brands are navigating current challenges.

You need to leverage storytelling and narratives in your own branding to capture some of the magic and cache that luxury brands do. Here’s why – and how to do it.

Your business may offer luxury products or services, but that doesn’t necessarily mean you have a massive budget - not every luxury brand is going to have the budget of Chanel, Chrome Hearts, and other popular luxury brands. Here are a few ways to create luxury marketing on a budget.

Many businesses will likely start the year out saying they want to make a difference and if you’re a business owner, you may be wondering how you can do that in a way that aligns with your brand and your target audience.

One way to do that is to take a stand on important issues - and there are many ways you can do just that - but you may also be wondering IF you should even take a stand. Here’s what you need to know first.

There is so much to consider when you’re building or revising a marketing strategy and it’s almost impossible to remember everything. So here is a bit of a cheat sheet to help you make better marketing choices this year. Let 2023 be your year for marketing success!

How do you live in the moment with your business and your marketing yet still plan for the future? Here are a few ways to balance short-term and long-term planning for your business