Consumer behaviour isn’t just shifting – it’s transforming. The way people discover, engage with, and commit to brands has fundamentally changed, driven by technology, social values, and economic uncertainty.

For women-owned and women-serving businesses, these shifts offer both challenges and opportunities. Whether you're a boutique brand, a service provider, or a purpose-driven organization, adapting to evolving consumer habits is essential to building trust and growing your business.

Here are five key consumer behaviour changes—and tips to help your business adapt and thrive.

We recently announced a shift in our focus towards dedicating our work to supporting women-owned and women-serving businesses, you can read more about that here.

With that in mind, we’re going to dig into some of the woman owned businesses we love!

We’re announcing an intentional shift in our focus: moving forward, we will be dedicating our work to supporting women-owned and women-serving businesses.

We put so much energy into supporting celebrities and influencers in the public eye on their quest to have it all, but what about the woman standing next to you? Here’s why we need to stop telling women they can’t have it all.