SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Strategy, Marketing Candace Huntly Strategy, Marketing Candace Huntly

Sizzle & Sell: 6 summer marketing ideas to boost sales & engagement

Sunshine, vacations, outdoor events, and relaxed schedules – it’s summer and we are sooooo ready for it! However, as we’ve mentioned in past, the warmer months can also mean distracted customers, changing routines, and different spending patterns. Throw in talks of a recession and it can feel a little overwhelming when it comes to business. It’s more important than ever to just lean into it. Lean into summer’s energy and adapt your marketing to meet your audience where they are. Remember, it’s always about your customer.

Here are 6 tips to help your marketing campaigns truly shine this summer.

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

8 tips for planning summer brand events

Planning for some fun summer brand activations and other types of events can also help to associate your brand with summer fun. If you haven’t already started planning this you are a little behind, but not to worry! You can still pull something together. You just have to be focused on getting it done. Plus, there are ways to do things more last minute as well, so read on!

Here are 8 tips for planning and running a successful event in the summer.

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