My favourite blogs about summer marketing
Summer is cominnnnnng! While I prefer the cooler temps, I know most people are counting the days until summer hits. And if you are planning your marketing strategy, you should already be thinking about getting – and keeping – your audience’s attention when things tend to slow down.
We’ve written a lot about summer marketing, so I thought I would round up a few of my favourite blogs with some great tips to get you going on your summer strategy.
How to market your business in the summer even if people aren't buying
Love summer, but hate that your business sales seem to slow to a crawl for a few months when the weather gets warmer? This blog has 5 tips for you to overcome a bit of a slump in the summer months.
4 Common Misconceptions about marketing in the summer
We all do it, put these generalizations in our minds about things. The thing about generalizations is that it can hurt us in the long run because we miss out on opportunities. In this blog we talk about common misconceptions about marketing in the summer that you should know about before building your strategy.
The ultimate Summer PR strategy cheat sheet
Looking to revamp your public relations (PR) strategy now that we’re midway through the year? Here is a great checklist to help to keep you focused on the elements you should be considering.
Strategies for marketing to parents when they are busy – and vacationing – this summer
Summer, while it can mean that there is a lot more time with kids not in school, can feel busier than the rest of the year. Parents are trying to fit everything into the schedule (I’m doing this right now with my daughter!) while still working full time. Here are some great tips to help you market to busy parents in the summer.
How to overcome the end-of-summer business slump
Feeling like you’re hitting a wall or a slump can happen at any time, but as the weather turns colder and you get back into fall routines it can feel like “real life” is starting back up again after long sunny days. Rather than leaning into the sadness that summer is ending, here are a few tips to overcome writer’s block, dealing with a lack of purpose with your business, being bored with your current strategy and feeling like you need a change, and thinking about what should come next.
What are your biggest questions about marketing your business during the summer? Let us know in the comments below!