SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
Setting "North Star" metrics: Moving beyond vanity results
Your North Star metrics should align with your overall mission and goals and they should also help guide your efforts. Beyond that, they should be measurable and reflect customer value.
So how do you figure out what your North Star metric should be? Here are a few things to consider
Measuring Customer Satisfaction: Metrics and Tools for Success
Measuring customer satisfaction is important because it allows businesses to gauge what customers are saying about their brand, products, and/or services. Here are some metrics and tools to help in your success.