Attention spans are short. The competition is fierce. You need people to need you enough to want to buy from you. So, how do you create a sense of urgency and excitement that transforms browsing into buying? The answer can be simple; Limited-Time Offers (LTOs).

LTOs are an effective marketing tactic because they tap into fundamental human psychology. By introducing a scarcity or time constraint, you create a fear of missing out (FOMO – yes, I am a Millennial who still uses this unironically), compelling your audience to act now rather than putting it off until tomorrow.

Strategically implemented LTOs can work for businesses across every industry. Here’s our guide on why LTOs work and how to execute them flawlessly to boost your sales.

Consumers today expect more from brands than just quality products and customer service, they often want brands to stand for something. As the holiday season approaches, it isn't just the perfect time for giving, but it’s also an opportunity to give back too. 

That’s where cause marketing comes in. Cause marketing is a partnership between a brand and a cause or nonprofit. This partnership benefits the brand, the cause, and society as a whole.

Let’s take a look at why cause marketing works and some tips for how to incorporate it into your marketing.

Waiting until November to think about your Black Friday email, or until December to finalize your Christmas ad copy, means you might rush and make mistakes.

Here is your essential, early-bird holiday marketing checklist to ensure you capture maximum sales and attention this festive season.

If you haven’t started yet, it’s a great time to start planning your holiday campaign. With brands beginning to roll out their holiday campaigns and launches, how can you stand out during one of the biggest shopping seasons (and one of most magical times) of the year?

The holidays are a PERFECT time to draw people into a great brand experience. Here are a few that I’ve come across that were really creative and/or effective. Let’s talk about why they worked so well so you can recreate!

There are only 13 Friday’s until Christmas and we’re ready to help you shine as brightly as Christmas lights! This month we’ve been looking at various holiday topics and today we’re taking a look at some trends and ideas for 2024 Christmas marketing!

We’ve been talking all things holiday marketing the past couple of weeks. It does get busy, and your customers will be looking for the perfect gifts and experiences. The reality is, unless you have the right message, your holiday campaigns could fall flat, and they won’t have the lasting impact you hoped. Your message needs to go beyond holiday cheer if you want to have a successful holiday campaign.

Here are some tips to help you create a winning holiday marketing message:

The holiday season is often the busiest for many product-based businesses. One of the biggest challenges is getting visibility when everyone is trying to grab attention for their own products. A great way to increase visibility beyond your website and social media platforms is to get products featured in holiday gift guides. They can boost sales, visibility, and brand recognition (the trifecta of marketing!). To get those product features, you need to take a strategic approach. Here is everything you need to know about holiday gift guide pitching.

This year, when you hear these songs pop up on the radio or while you’re shopping, I want you to associate them with some helpful marketing tips!

So, here are three Christmas Divas and what you can learn from their career and their roll out through Christmas.

Here are 4 ways to incorporate holiday sentiments into your marketing campaigns to finish out the year.

We’re a few days shy of the first day of fall and September is nearly over, so before you know it, the holiday season will be here. And it’s no secret that it’s a major time in terms of marketing and of course, shopping.

Let’s take a look at a few ways you can leverage social media for holiday marketing success - through Thanksgiving, Black Friday shopping, Christmas, and more.

The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.

So how do you get your product included in holiday gift guides? Here is everything you need to know.

It’s officially September and that means the holiday season is right around the corner. It’s time to take a look at your holiday marketing strategy and to gear up for the holidays.

To help you make this season a little more merry and holly jolly, we’ve compiled a list of surprising holiday shopping statistics to consider when planning your marketing, keep reading!

Happy Holidays from the SongBird Team!

'Twas the week before Christmas, the last big marketing push for the year. If your planning’s been done, rest is finally near.

The holiday season is a major shopping (and giving) season, so it’s no surprise that many brands launch holiday campaigns. Let’s take a look at 5 standout holiday campaigns from 2022!

We know it can be hard to take a break and slow down, especially as an entrepreneur, but it is SO important. We’ve thought up 10 ways you can enjoy some time off during the winter holidays – even if it’s just a short break

With less than 100 days until Christmas, you should be in planning mode for the upcoming season.

Here are a few things you need to get in order to have a strong close to the year.

Think it’s too early to start thinking about the holidays? Think again! To help you add more magic to your holiday marketing, here are 4 holiday marketing blogs to help guide your marketing this season.

Here are a few of my favourite articles with some holiday marketing tips and tricks to add a little (or a lot) of sparkle to your holiday marketing campaigns.