You don’t have to have a massive marketing budget to create something worthwhile or to stand out. Guerrilla marketing is often a low cost way to create a memorable experience.

While it is possible for traditional advertising and marketing to capture attention, these days, it takes a little more to grab the attention of consumers and to build brand loyalty.

That’s one of the reasons we love experiential marketing. So, what is it? And how do you do it well for your brand? We’ll tell you!

The holidays are a PERFECT time to draw people into a great brand experience. Here are a few that I’ve come across that were really creative and/or effective. Let’s talk about why they worked so well so you can recreate!