SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
The 2026 Tech Audit: Is your marketing stack helping or hurting you?
In our previous blog, Candace shared 10 questions to ask yourself for your mid-year marketing audit, this time, we’re tackling a tech audit.
The trust deficit in the AI era: Why "human-made" is the new luxury
While AI offers unprecedented efficiency, it has also created a profound psychological shift in consumer behavior. We’ve kind of hit a bit of “algorithm aversion” and the most valuable currency any brand has isn’t necessarily data anymore – it’s the "human-made" signal.
What does that mean for your marketing strategy?
Emerging technologies transforming marketing
It’s almost impossible to avoid integrating technology into your marketing strategy. But it can be hard to know where to start. Not all technology is bad! Here are a few technologies to consider and what they might mean for your business.