If you’re trying to build your social media presence as a business owner or a creator, and you’re mostly just posting, this is your sign that you need to do more.

Pumping out content is great, but if you’re just posting and not engaging on social media then you’re missing an important piece of the puzzle.

Engagement is important for several reasons, it helps build relationships, community, and credibility, and platforms often reward engagement by, for example, suggesting content and pushing it in the algorithm.