SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
Interactive Video: Turning passive viewers into active buyers.
With the popularity of YouTube, Reels, and TikTok, you’re probably using videos in your marketing, or at least thinking about it.
People can watch and it may even pique their interest, but sometimes, nothing happens. They don’t visit your website or online shop and they don’t make a purchase. And that’s ok - sometimes. Not every video is going to drive traffic and sales, some are just for connection and entertainment.
With that said, it’s great to capture their attention and entertain your audience, but how do you do that and turn that into an action and a sale? Let’s talk about how interactive video can help turn passive viewers into active buyers
Digital de-escalation: How "quiet marketing" wins in a noisy, algorithm-driven world
There are certain brands that are winning by almost doing a detox… a digital de-escalation. That doesn’t mean stopping your digital media strategy. It means take a step back and be thoughtful about it.
A guide to increasing your social media engagement and why it matters
If you’re trying to build your social media presence as a business owner or a creator, and you’re mostly just posting, this is your sign that you need to do more.
Pumping out content is great, but if you’re just posting and not engaging on social media then you’re missing an important piece of the puzzle.
Engagement is important for several reasons, it helps build relationships, community, and credibility, and platforms often reward engagement by, for example, suggesting content and pushing it in the algorithm.