Small Business Month is always kind of exciting. It’s impossible to look around you and NOT see the impact small businesses have in communities and on the economy. The big question is what you are you doing to support those small business owners who are making an impact? And from a business owner perspective, are you doing everything you can to have a successful run with your business?

Here are 6 tips for small business success.

Did you know that October is Small Business Month?!

In honour of Small Business Month, we’re sharing 4 small business statistics to help guide you and inspire you in 2023.

Here are 4 ways to incorporate holiday sentiments into your marketing campaigns to finish out the year.

We’re a few days shy of the first day of fall and September is nearly over, so before you know it, the holiday season will be here. And it’s no secret that it’s a major time in terms of marketing and of course, shopping.

Let’s take a look at a few ways you can leverage social media for holiday marketing success - through Thanksgiving, Black Friday shopping, Christmas, and more.

The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.

So how do you get your product included in holiday gift guides? Here is everything you need to know.

It’s officially September and that means the holiday season is right around the corner. It’s time to take a look at your holiday marketing strategy and to gear up for the holidays.

To help you make this season a little more merry and holly jolly, we’ve compiled a list of surprising holiday shopping statistics to consider when planning your marketing, keep reading!

Sometimes status quo works, but if you’ve already stepped onto the social media roller coaster you’ll know that the platforms are constantly changing and the way users consume content is also constantly changing. So how do you keep up? How do you make sure that your content stays “spicy” enough that it can continue to engage your audience in different ways?

Here are 6 things you can try today to help spice up your social media content.

We’ve compiled a list of free* marketing tools to use in your marketing, each addressing a different need!

The question you SHOULD be asking is whether you should be on Threads for your business.

There are a number of pros and cons if you’re considering using Threads for your business. While every business’ marketing needs are unique, here are a few things to consider.

The use of AI (artificial intelligence) tools has been growing over the past several years and has become a hot topic across several industries, especially since the release of ChatGPT in late 2022.

You may already be using AI in your marketing, or you may be wondering how you can incorporate it into your marketing or if you should even begin to use it.

Like everything, there are pros and cons to using AI, so let’s talk about how you can use AI in marketing (with caution).

The question should no longer be “should we be on social media.” Instead you should be asking what platform(s) to be on. And that depends a lot on your audience and your goals.

So let’s take a peek at some of 2023’s most common – and popular – social media platforms.

Parents, like other demographics, tune into social media for product recommendations and tutorials, advice, and more. We’ve said it time and again, as a business, you want to be where your audience is, so let’s take a look at what social media platforms parents are on - based on the stats!

Product reviews can make or break a company. So, here are 4 ways to get more quality reviews of your products and services.

If you’re thinking of marketing to parents, particularly parents of young children in 2023, chances are many will be millennials or those who are older Gen Z’s (think mid 20’s). Let’s take a look at some stats and what they may mean for you!

Here are 5 things I have learned about influencer marketing when trying to market to parents.

There are content creators I enjoy watching and because today is Social Media Day, it’s the perfect day to share some of my favourite creator accounts.

Social media can be a wonderful place full of inspiration. We thought we’d take a couple of weeks and highlight a few content creators online that inspire us every day. There are obviously so many we could go on forever, but there are a few that I wanted to highlight that I am particularly enjoying these days!

Whether you’re a small business owner thinking of working with influencers or someone aspiring to be a content creator, we’ve rounded up 4 influencer marketing statistics that will blow your mind!

Whether you are a marketing or communications professional or you are a solo entrepreneur looking to build brand awareness for your company (or yourself!), here are 7 interesting facts and stats about Public Relations.

We know how important it is to support small businesses and support local, so today we’re rounding up 6 small businesses to support this summer!