Summer is right around the corner and as each season changes, we also see a change in buying behaviours, trends, and much more. As an entrepreneur, it’s important to recognize these changes and to adapt for the season.

Today, I’m rounding up 5 of my favourite blogs about summer marketing to help you out with your business this summer!

It’s hard to have a successful marketing strategy without incorporating video in some way. While it can be daunting to put yourself out there and step in front of the camera, there are things you can do to get comfortable.

Last week we went over a step-by-step guide to posting on TikTok. This week we’re covering Instagram Reels.

Let’s look at some things you can do to make your marketing more effective – and feel less burnt out about the whole process.

What worked yesterday may not work today. Reviewing your marketing strategy a few times throughout the year will ensure you stay on top of things and get ahead of any changes. Here are a few marketing related things you should note as we move into the next quarter.

We put so much energy into supporting celebrities and influencers in the public eye on their quest to have it all, but what about the woman standing next to you? Here’s why we need to stop telling women they can’t have it all.

Let’s look at what marketing for Gen X looks like in 2023

Regardless of whether you watched for the football, Rihanna’s half-time show, or the highly anticipated ads, let’s take a peek at the hype surrounding the Super Bowl this year and a few lessons you can take away for your own business.

Let’s look at four marketing statistics for Gen Z and what they may mean for your business.

Let’s talk about Millennials – still one of the most lucrative consumer groups – and three ways you can market to them more effectively.

Now that we’re settling into 2023, I wanted to remind everyone that it’s more important than ever to start celebrating yourself this year. And it’s not about ego. It’s about growth.

So here are 4 reasons to start celebrating yourself in 2023.

We’re already a few weeks into the new year and, for many, a new year means new goals and some reflection. If you’re a business owner or your marketing team lead, that should apply to your social media strategy as well. So, let’s take a look at 5 ways you can start 2023 off right!

There is so much to consider when you’re building or revising a marketing strategy and it’s almost impossible to remember everything. So here is a bit of a cheat sheet to help you make better marketing choices this year. Let 2023 be your year for marketing success!

It’s always good to reflect on the past year before moving forward. Here are a few of the business lessons we are carrying into the new year.

Happy Holidays from the SongBird Team!

'Twas the week before Christmas, the last big marketing push for the year. If your planning’s been done, rest is finally near.

We know it can be hard to take a break and slow down, especially as an entrepreneur, but it is SO important. We’ve thought up 10 ways you can enjoy some time off during the winter holidays – even if it’s just a short break

With everything going on on social media, here are 3 reasons why you shouldn’t ONLY rely on social media to market your business.

It's not necessarily about setting resolutions you won’t keep. It’s about looking at how 2022 is going to impact your 2023 strategy.

Here are 5 things you can do to better prepare yourself for what’s coming for your marketing in 2023.

Whether you’re preparing to launch your own business, or have already kicked things off, you may be considering joining one or more social media platforms. Before you do start or expand on social media, there are several things you should consider.

Let’s take a look at the 5 things entrepreneurs should know before starting on social media!

In Canada, we have a thriving small business community full of diversity and innovative ideas. Here are 8 stats about small business in Canada you might find interesting.

Everyone needs a little pep talk every-so-often – even the most confident people. As a business owner, especially in the beginning, you may find yourself needing them more frequently. Running a business RARELY goes exactly as planned, and sometimes you just need a little reminder.

So here are ten things I like to tell myself – and some of the business owners I coach and mentor – when things aren’t going to plan.