You spend time, maybe hours, creating one piece of content, say it’s a blog or a video, and hit publish. You’ll probably share it a few times and then it’s time to start thinking about what’s next. And sometimes it’s challenging to keep trying to come up with fresh new ideas, maybe it’s making you feel burnt out.

Does this sound familiar?

What if that content you worked hard on could help you create content for your various accounts for a month?!

The good news is that it can! The key is to repurpose that piece of content to create more.

Repurposing your content doesn’t mean simply reusing the same thing over and over across platforms, it’s about taking key ideas or portions and then using them in multiple formats and ways.