SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
Repurposing content: How to turn 1 piece of content into 30 days of omnichannel content.
You spend time, maybe hours, creating one piece of content, say it’s a blog or a video, and hit publish. You’ll probably share it a few times and then it’s time to start thinking about what’s next. And sometimes it’s challenging to keep trying to come up with fresh new ideas, maybe it’s making you feel burnt out.
Does this sound familiar?
What if that content you worked hard on could help you create content for your various accounts for a month?!
The good news is that it can! The key is to repurpose that piece of content to create more.
Repurposing your content doesn’t mean simply reusing the same thing over and over across platforms, it’s about taking key ideas or portions and then using them in multiple formats and ways.
The agility test: Pivoting your content strategy in 48 hours when market trends shift
In marketing, true agility isn't about avoiding these moments. It's about leaning in and surviving those first 48 hours. When a market trend shifts overnight, don't panic. You need to take a breath and adapt. Follow this playbook for executing a flawless content pivot in two days flat.
6 reasons why content is your best bet to bring in high value leads
If you’re looking for a way to bring in more high value leads, you may be considering ads and other ways to boost your leads, but it’s important to note that you shouldn’t overlook your content. Content is often your best bet when it comes to bringing in high value leads because it helps consumers find you organically, builds trust over time, and supports the buying process from start to finish.