So you’re selling to busy parents. You’ve got a unique challenge: you’re trying to reach an audience that is incredibly discerning, often overwhelmed, and deeply protective. They’re looking for solutions, yes, but they’re also wary of being sold to, especially when it comes to their children or their family life.

How do you stand out and genuinely connect without coming across as just another brand vying for their limited attention and budget? It's all about understanding their world and becoming a trusted resource, not just a seller.

Here are some tips.

Here are some summer marketing strategies to help you connect with parents and families over the summer and keep customers coming back long after September rolls around.

Parents, like other demographics, tune into social media for product recommendations and tutorials, advice, and more. We’ve said it time and again, as a business, you want to be where your audience is, so let’s take a look at what social media platforms parents are on - based on the stats!

If you’re thinking of marketing to parents, particularly parents of young children in 2023, chances are many will be millennials or those who are older Gen Z’s (think mid 20’s). Let’s take a look at some stats and what they may mean for you!

Here are 5 things I have learned about influencer marketing when trying to market to parents.