There are so many changes, new platforms, algorithm shifts, and consumer behaviour changes. To stay ahead of the curve and keep your marketing efforts fresh and effective you should always be adding to your knowledge. You don’t need to be an expert in everything, but it’s good to understand concepts and frameworks so you can build an impactful marketing strategy. So, dust off your learning hat, because it's time to hit the books (or, more likely, an online course platform)!

Here are 5 marketing skills you should be diving into right now

Marketing can feel challenging, from the changing of trends and customer habits, to evolving platforms, and more, it’s easy to fall into a habit and not adapt, or worse, not realize you’re making a mistake. This can be especially challenging if you don’t really have the marketing knowledge or tools to keep you on track.

In this blog, we’re going to break down 3 common marketing mistakes you might be making.

You may want to hold onto summer a little longer, but with fall slowly approaching, it’s important to start planning ahead so that you’re well prepared for one of, if not THE biggest shopping seasons of the year. Before you know it, Thanksgiving, Black Friday, Cyber Monday, and the holidays will be here!

With that in mind, let’s take a look at some of the trends this summer and what you can take forward into the last quarter of the year.

New year, new you and all that… Reality is that most of us won’t make huge changes to what we’re doing, but we SHOULD be aware of how marketing will shift this year. Here are a few trends to keep an eye out for this year and how you can incorporate them into your marketing strategy.

If you feel like you’re not getting anywhere or perhaps you’re just getting started, consider building any of these essential marketing strategies to help you grow the business and thrive in 2024.

Here’s a step-by-step guide to creating a brand story that connects with your audience, no matter what industry you’re in.

Your business may offer luxury products or services, but that doesn’t necessarily mean you have a massive budget - not every luxury brand is going to have the budget of Chanel, Chrome Hearts, and other popular luxury brands. Here are a few ways to create luxury marketing on a budget.

This year, when you hear these songs pop up on the radio or while you’re shopping, I want you to associate them with some helpful marketing tips!

So, here are three Christmas Divas and what you can learn from their career and their roll out through Christmas.

The holiday season is often the busiest time for many businesses. While there are a lot of ways for businesses to stand out with their marketing, getting included in gift guides can create a bigger push for sales. It’s also great for general visibility among your target audience.

So how do you get your product included in holiday gift guides? Here is everything you need to know.

We only know what we know. So we ask questions to fill the knowledge gaps. But what if you’re asking the wrong questions?

Here are a few questions we’ve gotten when people are looking for marketing help. While it’s good to ask questions, make sure you’re focused on the right things.

Summer is right around the corner and as each season changes, we also see a change in buying behaviours, trends, and much more. As an entrepreneur, it’s important to recognize these changes and to adapt for the season.

Today, I’m rounding up 5 of my favourite blogs about summer marketing to help you out with your business this summer!

It's very common to feel uncomfortable on video. A lot of people don’t like the idea of being recorded – especially if you are the centre of attention! Don’t worry, because there are certain things you can do to help yourself feel more comfortable being on camera.

Here are 11 tips to help you get comfortable on camera.

Spring has officially sprung and it’s a great time to try something fresh, fun, exciting and new! So we’ve picked a few ideas to help inspire your spring marketing!

Regardless of whether you watched for the football, Rihanna’s half-time show, or the highly anticipated ads, let’s take a peek at the hype surrounding the Super Bowl this year and a few lessons you can take away for your own business.

January often starts off slow for everyone and many brands don’t really kick things off until the Super Bowl weekend, but there are businesses who jumped right in with some exciting marketing campaigns.

Let’s take a look at a couple brands who have kicked this year off with a marketing bang.

If I everyone is doing it a certain way, it doesn’t mean it’s right for you. Here are 3 surprising marketing tips to help you stand out in 2023.

Here are 3 ways entrepreneurs can immediately improve their marketing right now (seriously, you can start as soon as you finish reading this blog).

Halloween is coming, but spooky season is officially here! Here are a few classic Halloween movies with some great lessons for business owners.

With less than 100 days until Christmas, you should be in planning mode for the upcoming season.

Here are a few things you need to get in order to have a strong close to the year.

Think it’s too early to start thinking about the holidays? Think again! To help you add more magic to your holiday marketing, here are 4 holiday marketing blogs to help guide your marketing this season.