SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Influencer marketing, Strategy Ruri Reddy Influencer marketing, Strategy Ruri Reddy

How to choose the right influencer for your brand: Beyond the follower count 

Your brand wants to work with influencers. So, you start looking at creators in your industry and find yourself scrolling past profiles with 10,000, 100,000, even 500,000 followers. But how do you know which creator to choose for your brand collaboration?

It’s easy to assume that more followers means more impact. But, as we’ve discussed previously, bigger doesn’t always mean better. And there are also different factors to consider other than just the follower count. So, the right influencer isn’t necessarily the one with the biggest audience.

Here’s what to look for before deciding whether to partner with someone.

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Marketing, Strategy Candace Huntly Marketing, Strategy Candace Huntly

Collaborating with influencers to maximize ROI

Influencer marketing has changed significantly since it first started. Influencer marketing is one of the most powerful tools to reach and engage your online audience.

The best influencer marketing campaigns benefit everyone involved – creators/influencers, brands, and your target audience. Here’s how to collaborate with influencers effectively to maximize ROI.

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Marketing Candace Huntly Marketing Candace Huntly

7 of my favourite creator accounts

Social media can be a wonderful place full of inspiration. We thought we’d take a couple of weeks and highlight a few content creators online that inspire us every day. There are obviously so many we could go on forever, but there are a few that I wanted to highlight that I am particularly enjoying these days!

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