SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Marketing, Strategy Felicia Guthrie Marketing, Strategy Felicia Guthrie

Social search: Are Gen Z (and Gen Alpha) still even using Google?

Imagine you want to look something up, maybe you want to look up information and reviews about a product you’ve been eyeing, or maybe you want to look up a restaurant. For some, the first instinct will be to do a search on Google, but social media often serves as an alternate search engine as well.

This brings us to the question, Are Gen Z (and Gen Alpha) still even using Google?

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