SongBird Spotlight
Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!
Ready, Set, Grow: Must-do marketing tasks before the ball drops
You’ve almost made it to the end of the year. While you have to get through the mad dash of the Holiday season still, it’s the perfect time to set your marketing strategy up for success in the new year. Don't let the ball drop on your marketing efforts! Here are the must-do tasks to tackle before December 31st.
Exploring AI tools for marketing success
If you feel like AI is taking over the world, you're not alone. While it can feel intimidating, if you approach it strategically and realize you don’t have to use AI for EVERYHING, it can feel more manageable. AI can and should be used as one tool in your marketing tool box, and there are many different ways to integrate it into your overall marketing strategy.
Whether you're a solopreneur or running a full-fledged marketing department, here’s a breakdown of how AI tools can take your marketing to the next level.
Marketing to Gen Z: 4 Statistics and what they mean for your business
Let’s look at four marketing statistics for Gen Z and what they may mean for your business.