The era of polished, PR-approved sterile corporate updates is officially over. We’re seeing a shift to Founders and CEOs that are, for lack of a better term, unfiltered. The executive that’s willing to share raw insights, industry counter-narratives, hard lessons, and opinions are the ones that are getting seen. Customers increasingly want to feel like they know the person behind the screen and that is hard to do when you sound like a robot. This shift has elevated executive thought leadership from a brand-awareness luxury to a core revenue-generator.

Here is how authentic executive thought leadership creates direct revenue, and how you can build a founder-led content system that scales.

Consumer behaviour, economic downturn, and the way we do business have all created a shift in the traditional media landscape. What does it mean for businesses who are trying to generate buzz with a more traditional PR strategy?

Whether you are a marketing or communications professional or you are a solo entrepreneur looking to build brand awareness for your company (or yourself!), here are 7 interesting facts and stats about Public Relations.

Knowing when to start promoting your business is an important factor in your marketing success. It’s also one of the most-asked questions when it comes to PR. Here are a few things to help you figure out your timeline.