SongBird Spotlight

Looking at brand and small business challenges through a creative lens. Check out our latest blogs and step outside of the box and into the spotlight!

Strategy, Marketing Felicia Guthrie Strategy, Marketing Felicia Guthrie

The role of empathy in content

Unless you’re living under a rock, you’ve probably seen Punch, the adorable baby macaque that was abandoned by its mother in a Japanese Zoo and now carries around an orangutan plush from IKEA for comfort. We’ve felt sadness, relief, hope, and all the other feelings. Punch highlights the power of empathy, which is exactly what we’re digging into today!

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