Consumer behaviour isn’t just shifting – it’s transforming. The way people discover, engage with, and commit to brands has fundamentally changed, driven by technology, social values, and economic uncertainty.

For women-owned and women-serving businesses, these shifts offer both challenges and opportunities. Whether you're a boutique brand, a service provider, or a purpose-driven organization, adapting to evolving consumer habits is essential to building trust and growing your business.

Here are five key consumer behaviour changes—and tips to help your business adapt and thrive.

Social media isn’t just about posting a video or an image - in order to be successful on social media - that is consistently successful and not just “viral,” you need to give your customers what they want. So what do they want? Let’s take a look at 3 things that customers want from brands on social media.

Here are a few of my favourite articles with some holiday marketing tips and tricks to add a little (or a lot) of sparkle to your holiday marketing campaigns.