While AI offers unprecedented efficiency, it has also created a profound psychological shift in consumer behavior. We’ve kind of hit a bit of “algorithm aversion” and the most valuable currency any brand has isn’t necessarily data anymore – it’s the "human-made" signal.

What does that mean for your marketing strategy?

If your engagement is dipping or your revenues are plateaued or decreasing, your strategy isn't just "underperforming." It’s obsolete. Here is why the old ways are failing and how we are pivoting our clients for success in the 2026 landscape.

You’ve almost made it to the end of the year. While you have to get through the mad dash of the Holiday season still, it’s the perfect time to set your marketing strategy up for success in the new year. Don't let the ball drop on your marketing efforts! Here are the must-do tasks to tackle before December 31st.

It’s mid-November, so you’re probably getting into or even just starting your holiday marketing, but it’s not too early to start planning for the future, 2026 will be here before you know it.

Starting off on the right foot can make a big difference, so we’re sharing some of our top marketing tools that you should carry into 2026!

Planning ahead doesn’t mean you have to execute right away. But it’s important to know what’s going to happen after your hot holiday season ends. The period from November 1st through early January isn't just about maximizing Black Friday revenue; it's about setting the stage for a strong start to the next year.

Here is the secret to a seamless marketing transition, ensuring you’re ready for success January 1^st and into 2026.

The final quarter of the year is always a whirlwind. Once the holiday season hits, budgets are being finalized, and the new year is coming in fast. Without a solid plan, it’s easy to get lost in the noise and miss out on key opportunities.

At SongBird Marketing Communications, we believe that preparation is the key to success. Don't let the end of the year sneak up on you. Here are our top strategic planning tips to help you not just survive, but thrive, in the final quarter of the year.