Your holiday marketing strategy from 2023 probably won’t work anymore. You are speaking to a consumer who no longer exists. On, GEO! On, Agentic AI! On, Micro Communities and Radical Authenticity!

Regardless of how you look at it, your customers are holiday shopping. However, the emotional juggling behind every tap, scroll, and card swipe has shifted. Today’s buyers aren’t simply bargain hunting or passively reacting to flashy email blasts. They are making calculated and research-driven decisions that not only protect their time, but also their money.

Brands must understand how customers are choosing where to spend their money. If you want to get in the mind of holiday shoppers, here are a few things to look for and how you can connect this holiday season.